Crafting stories through design.
As a seasoned Creative Director with decades of experience, Paula Fontana has a proven track record for delivering high-level visual marketing and brand development solutions for various clients, in multiple industries. Her path has been powered by a deep-seated enthusiasm to create—to bring something into existence that wasn’t there before and to re-make the old into something new and fresh. Her comprehensive design background has equipped her with a versatile skill set that includes photo/video art direction, concept development, and creative management, as well as editorial, instructional, e-commerce, and branding design.
What drives her? A profound passion for visual problem-solving—she has a gift for distilling complex ideas and presenting them as visually compelling narratives.
Through her left-brain and right-brain abilities, Paula has adeptly orchestrated numerous creative launches and key operational projects. Her seasoned acumen aids her in delivering visually impactful solutions under tight deadlines and limited budgets.
Paula has played a pivotal role in guiding multiple companies through their entrepreneurial phases and strategic transitions including assembling local and off-shore teams, solutioning cross-continental workflows, implementing innovative processes, and shaping the development of junior talent.
Beyond her work life, Paula enjoys delving into art, architecture, interior design, photography, and landscaping. She values simple pleasures like quiet time with her extended family and moments out in nature.
I’m on the lookout for new challenges and opportunities where I can leverage my skills in art direction and design. Let’s connect.
REVIEWS Paula is an exceptionally creative and talented designer. She is able to interpret a message visually. Her designs are both beautiful and effective.
— Chief Creative Officer, Sandow MediaPaula has demonstrated versatility and leadership across a multitude of roles. Seamlessly transitioning between Creative Direction, Campaign Project Management, and Photo/Art Direction with exceptional skill and dedication.
— Chief Executive Officer, UA Brands